Updated: Jan 10
There is a lot of misinformation floating around about what ceramic coatings are. Not everyone is a professional detailer so we want to make sure you, our potential client, is educated with the right information before purchasing a not so inexpensive service.
In this video I address what ceramic coatings are. I address whaat to expect when purchasing one, how a coating works, what prep is needed, coating brands, warranties, and maintenance.
Ceramic coatings are becoming more and more prevalent in the detailing industry, however they are still relatively unknown to the majority of the market. A lot of the dealership "coatings" fail to live up to their expectations which make it very important when choosing a detailer that you know these key things about the ceramic coating they are offering :
What is a ceramic coating?
How does it work?
How long does it last?
What are the benefits and features?
What does maintenance look like?
Make sure your detailer addresses each of these questions in a reasonable and integrity driven fashion. Be wary of someone trying to sell you on scratch proof, bullet proof, and maintenance free terminology. That's simply a manipulative and dishonest sales tactic. Make sure they can answer these questions timely and effectively, if they cannot, you may want to question their experience and knowledge.
Make sure you are an educated buyer before making the decision to have a ceramic coating installed, Know what is going into the service, what the prep looks like, the warranties, brands, and maintenance associated. But most importantly make sure you have the biggest question addressed, "Who do I trust installing my coating?" Find a detailer you trust, believe in, educates you properly, and does quality work. That being said, here is a short video explaining what a ceramic coating is.
Thanks for reading, if you have any questions or concerns please feel free to reach out.
The Detail Doc, Ceramic Coating and Paint Correction Specialist for Bay City, Saginaw, and Midland, MI.
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